Founder | Product Designer | COO
Woodpecker was a company that designed and manufactured wooden products that merged technology with natural, environmentally-friendly materials such as re-planted wood and eco-leather. The company was selected for the "2013 International Design Fair" in the Metropolitan Design Center of Buenos Aires (CMD) and awarded the prize for "Innovative Design”. It was supported by the Ministry of National Development of Argentina and the Ministry of Production of Argentina, and it sold products in Argentina, Uruguay and Spain.
Problem: cellphones speakers have a weak sound, especially at outdoors. Electrical speakers have to be charged, contain environmental hazardous materials and most of them were expensive and hard to find in Argentina.
We decided to build an economical, ecological, portable and wireless speaker for cellphones. We started on paper. The process took us about two weeks, and these were our constraints:
We developed two different models with different retail prices. One of them had a more clear sound, but did not have much power. The other one had a less precise sound, but sharper.
We started with a basic, homemade production. 1 CNC machine, 1 circular saw, and 1 drill. We glued, sanded and painted each and every piece we delivered. In order to find a more scalable and sustainable process to cope with increasing demand, we later began to outsource most parts of the production. We reached a production capacity of 200 units per week in a six-month period.