Founder & CEO | Product Designer


ComeCasero was an online marketplace for homemade food. The goal was to contact people who were passionate about cooking with those who wanted to order something to eat. It was a healthy and homey alternative to order food.

Homey Alternative to Order Food

I had a problem that I believed many like me shared: I was living alone, working, and getting home late. I did not have the time or will to do the shopping and cook every day. I was tired ofpizza,sushi,andotherdeliveryoptions.It hought that buying a serving of my neighbors´ cooking would be a great solution to my problem, and technology could be the tool that allowed it.


I had to validate two things. Firstly, that there were people willings to cook and sell their dishes. In the second place, that prospective customers, like me, were willing to buy food from strangers. I searched on MercadoLibre (eBay from LATAM) and found that there were many people offering homemade food. It was clearly not the appropriate platform for that trade. I contacted 10 cooks and interviewed them one by one. Then, I gathered some friends of mine and interviewed them to nd out whether they had the same problem as I. Luckily, the idea of ordering homemade food from strangers was not something that seemed awkward for them. I even set up a prototype in which I contacted some of those cooks with my friends in a WhatsApp group and they closed some sales straightaway.

Early sketches

The team

I needed someone that could be in charge of the operations and recruitment of cooks, and someone that had the technical skills to develop the rst version of the site. I found the former in my boss. I offered him the opportunity to be a partner and he accepted. For the technical post, I pitched to ve developers and, luckily, the best among them came on board

500 Startups

While working on the rst version, I pitched to 500 Startups and they decided to invest in us. We then launched our product in Mexico City, which was a very attractive market because of its size and the paucity of online food markets.